Rockstar Buzz for Biz's QR code
Recently I wrote a post about QR codes and your business. Since then, I’ve been seeing more and more widespread uses of these QR (or Quick Reference) codes, that I’ve made a list of 10 of the more creative ways you can garner attention to your business using them:
- Print them on your business card, and link it to a great offer just for your business card. For example, have it land on a special page with a nice thank you and a great offer.
- If you’re in real estate, produce QR codes for each of your listings. Make stickers and small business promo cards with the listings on them to hand out to everyone you meet. Post the QR code on your facebook profile and fan page. Have them printed on every picture of the listing.
- Have your QR code in your email signature (along with your twitter and facebook links
- Set up your QR code to actually send an SMS whoever scans it with a coupon code
- Use a QR code to get reviews and testimonials from clients/customers…either to yelp or to a form on your website asking about their experience with your company
- Having an event? Use them to link to a sign up registration page to promote the event, link a code to the event schedule
- Restaurants can use QR codes on their menus for nutritional info, specific info on your wine list selections, daily specials and more.
- Print them on the back of your envelopes that you send out, for example on your business stationary.
- Link a QR code to a video tour of your company, or a promo video on either your site or youtube, to give customers a real time feel for what you’re company is all about
- Have a storefront? Hide a QR code in the store and tout in on Facebook or Twitter. Reward those who find the code in your store with a special thank you gift or coupon. Even limo companies and other ground transportation companies can get in on this by hiding a QR code in their car.
Here are some resources on where to create a QR code:
Kaywa’s QR code generator is the simplest way to generate a QR code for a URL, text, phone number or SMS. Simply select your preference, enter the content, specify size and click “Generate.” Then, save the code to use elsewhere or grab the HTML to embed it online.
iCandy helps you track scans and look at analytics around generated QR codes. You can also print codes through partner services.
Stickybits is slightly different, but the service also makes it simple to create stickers for your codes, as well as inspire collective content creation from people who scan your codes.
On the scanner side of things, apps that can scan codes are available for most smartphones. Simply search your app store for “barcode reader,” or “QR code scanner,” and you’ll find several to choose from.
On the iPhone, options include QuickMark and Optiscan. On Android, Barcode Scanner is a popular QR code reader.
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